Logan Cook, Nu Homebrew & Bottles/Genus Brewing, 14109 E. Sprague Ave., Suite 8, Spokane Valley, Washington, 509.808.2395, @NuHomeBrew
Logan Cook ’16, BS biology, learned about homebrewing while studying at EWU. It didn’t take long for him to get hooked. “I kind of fell in love with it right away,” said Cook. “It only took a few batches before I was upgrading my equipment.”
So, when a job opened up at Spokane Valley’s Nu Homebrew & Bottles, he applied for the job, got the gig, and ever since he’s been working with Peter McArthur, the owner, to develop new ways to encourage and educate individuals about making beer. That includes creating instructional videos that detail aspects of the brewing process, and offer information about products and recipe kits offered by their store.
“We are trying to emphasize how simple a beer recipe can be, and also share tips and tricks we’ve picked up through our own experiences to make a brew day as fast and easy as possible,” Cook notes about the videos on Nu Homebrew’s YouTube channel.
But probably the most unique angle Nu Homebrew takes when it comes to beer education is through its commercial brewing side. Last year, McArthur and Cook received a license to commercially brew in their homebrew shop and now they brew and serve beer to their patrons under the name Genus Brewing. That way Genus Brewing serves as a business venture in making beer, as well as getting people excited about the hobby of homebrewing.
“It’s a pretty unique hybrid model – a brewery and a homebrew store,” said Cook. “It also allows us to brew a beer, put it on tap, have people try it, and then offer them a homebrew kit so that they can brew that beer at home.” It allows Cook to demonstrate to a customer, in a hands-on manner, what each ingredient in a beer recipe contributes to the final product while they taste it.
As for the future, Cook sees Nu Homebrew and Genus Brewing enduring, but with some possible shifts. “I think that we will always have the homebrew store, but in the next three to four years, I see us focusing more on the expansion of the brewery and working to continue to get great beer out into the Spokane area.”